Marketing Operations Review August 2019 Archive

August 27, 2019
Video

Martech Today: Video marketing tops list of marketers’ priorities, voice search ranks low

According to new research which surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the remainder of 2019 and into 2020. The Mondo Creative & Digital Trendsreport revealed that 67% of digital marketers and creatives anticipate video marketing as their first priority. When it comes to search engine marketing, however, respondents indicated that visual and voice search are much lower on the priority list.

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August 27, 2019
Martech

Martech Today: Improve customer experience with scenario analysis

Imagine this situation. Your company has asked you to investigate and recommend a new marketing technology. For the sake of conversation, let’s say a podcast hosting platform that will integrate with your website. You complete some initial research, talk with some colleagues, reach out to your LinkedIn network and identify a list of potential providers and some basic cost information. You make your recommendations and your leadership team gives you the green light to complete the due diligence and make a final recommendation.

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August 27, 2019
Digital Transformation

Forbes: Digital Transformation Success Depends on Agile Approach to Change

The principles and practices of the agile movement are quickly moving beyond the IT department and into how firms run their day-to-day business. This new way of organizing and running business gains further impetus by the headlong rush to use digital transformation to gain competitive advantage, which often requires changing a company’s operating model through many iterative steps known as a journey. Using the agile approach, they minimize risks and can validate that their efforts are meeting the desired outcome as they move forward on their journey. Unfortunately, many companies see these benefits of an agile approach, but they struggle to do that. What are they missing?

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August 27, 2019
Email

Martech Advisor: Merkle Reports 68% of Marketers Rely on Email Marketing to Acquire Customer Data

The Customer Engagement Report: Q3 2019 features findings from a Merkle survey of more than 200 marketers at major North American brands in June 2019. According to the survey, 32% of marketers would look to invest in more data, technology, and analytics before any other option to bolster their CRM efforts. Additionally, the report found that email offers the most efficient way to deliver personalized experiences. The research shows that 68% of marketers identify email as the highest priority customer data type to acquire and 78% of respondents deliver personalized experiences in email using customer data.

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ROI

WHICH-50: To Improve ROI, Brands Revisit Their Martech Choices

From time to time, CMOs revisit their martech strategies to either better utilise the brand’s data assets or improve marketing execution to deliver ROI.

In the Which-50 and Cheetah Digital whitepaper, How marketing can avoid common technology pitfalls and drive real ROI, the authors spoke to a number of marketers who told them that data is king, and there is no strategy without it.

The biggest reason for marketers changing their martech is to get more value from their data. Marketers want to focus on the return on the investment, rather than the size of the investment.

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August 22, 2019
Marketing, Sales & Service Alignment

ATD: Why Technology Won't Replace Your Salespeople

Sales thought leaders and analysts periodically shine a flashlight on a particular technological tool and wonder whether salespeople or sales behaviors will be replaced by it. This happened in the early 2000s when large organizations first adopted email marketing technology, which was supposed to cut the need for salespeople to prospect. Of course, that didn’t happen.

As everyone’s inboxes were flooded with similar-sounding “canned” emails, it turned out we still needed humans to generate authentic and engaging messages to which prospects would respond.

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August 21, 2019
Marketing Optimization

a.list Daily: Marketing In The Digital Age: How To Close The Leadership Gap

Marketing has always been both a left-brain and right-brain discipline.

From a left-brain perspective, marketing is all about the data and quantification of results and measurement of ROI.

At the same time, marketing is a creative, right-brain pursuit. It’s about storytelling, emotion, connection, and a beautifully crafted message.

But now that we’ve entered the digital age, left-brain marketing activities have become super complex. We’re creating massive volumes of data. The data sources are fragmented. And the technology required to bring it all together involves complicated algorithms and analytics.

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August 21, 2019
Digital Transformation

CMS Wire: Why Enterprises Need Digital Transformation

What's really driving digital transformation? In many cases the real push to digitize content and processes comes from the customer. If, however, a business has developed an effective customer relationship strategy that is only lightly digitized — i.e. a company that has developed its business strategy over the years before heavy digitization — does that company really need to undergo digital transformation? Is digital transformation overhyped? Is it even a good thing?

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August 21, 2019
Marketing Operations

Martech Today: Want to improve your marketing operations? Make everyone on the team a coach

Marketing operations are the driving force behind a company’s marketing technology implementations and processes. Successfully managing complex marketing operations efforts takes a capable, agile and tech-savvy team, which is difficult to build and maintain in today’s constantly evolving martech space.

“There are so many different systems and processes happening concurrently that it’s easy for critical things to go undone or breaks in the systems to go unnoticed,” said Kimi Corrigan, head of marketing operations for Duo Security at Cisco, “There is no room for ambiguity around responsibilities or communications in this function.”

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August 20, 2019
Martech

SmartBrief: What it takes to select and integrate new marketing technology

We may be reaching a point where technology vendors are marketing to other marketers almost as often, if not more than brands have been marketing to everyday consumers.

In April, for example, the annual Marketing Technology Landscape Supergraphic was released -- an overwhelming eye chart of the more than 7,000 possible products and services brands could use to raise awareness, drive demand and achieve conversions. To put it in perspective, this same graphic listed 150 marketing technology products and services when the series began in 2011.

While everyone likes to have choices, marketers can be understandably daunted by the technology options available to them, even as they feel an increased urgency to make sure they’re successfully adopting digital tools. According to a report from research firm Gartner Inc., for example, CMOs are focusing on innovation as a way to deliver the right strategy. They’re also not afraid to make the necessary investments: eMarketer forecasts an increase in martech spending of 27% between now and 2022, or $122 billion.

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August 20, 2019
Data

Marketing Land - Location data 101: A primer for marketers Understand how location data can be used for efficient, effective and responsible marketing.

In our hyper-connected digital world, an omnichannel marketing approach helps brands bridge the gap between online and offline consumer behavior. But driving an effective multi-touchpoint strategy has its unique challenges – and oftentimes, our strategies are only as effective as what we know about our customers.

In particular, customer location data has emerged over the last decade as a wealth of information for marketers, providing a digital footprint of where customers are spending time and how they interact with brands – both online and offline. From offline attribution to geo-targeting, location data can help marketers understand the bigger picture of the customer journey. But while location-based marketing can be a powerful strategy for marketers, it can also be a bit of a black box

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August 20, 2019
In-House

Digiday Research: What Marketers Are Moving In-House In 5 Charts

Marketers taking work in-house isn’t a new phenomenon but it’s a growing trend — one that has pros and cons — that’s affecting agencies at a time when they’re feeling the pressure of more project work and fewer agency-of-record assignments. Marketers aren’t simply taking work in-house to stop working with agencies but to have a greater hand in how their marketing is handled and to be more nimble when that’s required.

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August 14, 2019
Martech

From Which-50: Cover Story: Cmos Are Still Struggling To Piece Together Marketing Systems And Data

Marketers are unhappy with the level of integration between the different technology tools they use to do their jobs.

It’s an issue Which-50 has been interrogating with marketing executives, experts and analysts over the last three months, as we’ve tried to understand what’s driving a level of frustration with marketing technology solutions.

The research, which we conducted in partnership with Cheetah Digital, included a survey of 170 executives, along with 12 in-depth interviews with C-suite executives. The findings will be released at a panel discussion in Melbourne tomorrow and made generally available after that.

Marketers have assembled their technology stacks to deliver cohesive customer journeys at scale. But simplicity isn’t easy to achieve and those ‘seamless customer experiences’ are delivered on platforms built from disparate systems and data that have been stitched together.

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August 14, 2019
AI

From Business Chief: Smart social: Three companies using AI to revolutionize social media marketing

In 2017, the global market for artificial intelligence (AI) driven social media marketing was valued at $465.2mn. According to a Markets and Markets report, that figure is predicted to grow to exceed $2.1bn by 2023. The ability for intelligent machines and applications to add value to the way companies engage with their customers, partners and employees is incontestable. Use cases range from chatbots that improve customer service to platforms that can identify and generate optimal cross-platform content. 

The jury remains out on the best practice applications for most of these technologies. According to a Forbes report, while most companies selling and buying AI-driven social media solutions seem intent on replacing their human workers, the tipping point where a content curator will be made obsolete may be some years away. “Facebook represents this contradiction. While publicly touting the company’s AI-driven future and investing heavily in building a world-class AI research staff, the company is also rapidly hiring human content moderators,” writes Kalev Leetaru, internet entrepreneur and Fellow in Residence of International Values, Communications Technology & the Global Internet at the Institute for the Study of Diplomacy in the Edmund A. Walsh School of Foreign Service at Georgetown University.

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August 13, 2019
Martech

From Which-50: Cover Story: Cmos Are Still Struggling To Piece Together Marketing Systems And Data

Marketers are unhappy with the level of integration between the different technology tools they use to do their jobs.

It’s an issue Which-50 has been interrogating with marketing executives, experts and analysts over the last three months, as we’ve tried to understand what’s driving a level of frustration with marketing technology solutions.

The research, which we conducted in partnership with Cheetah Digital, included a survey of 170 executives, along with 12 in-depth interviews with C-suite executives. The findings will be released at a panel discussion in Melbourne tomorrow and made generally available after that.

Marketers have assembled their technology stacks to deliver cohesive customer journeys at scale. But simplicity isn’t easy to achieve and those ‘seamless customer experiences’ are delivered on platforms built from disparate systems and data that have been stitched together.

Read More
August 12, 2019
Digital Transformation

From CMS Wire: How Content Intelligence Enhances Your Digital Transformation Strategy

Why is it that so many digital transformation projects fail? Figures from McKinsey suggest only 16% of IT leaders claim their digital transformation efforts have sustained performance improvements. Another 7% report short-term improvements which did not last in the long-term. Could a desire to innovate without disrupting processes be largely to blame? As organizations venture down an unknown path to transformational excellence, there are several hurdles they need to overcome.

Let’s take a look and address some common questions which are being asked by organizations on their transformation journey.

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August 12, 2019
Content Marketing

From the Credit Union Times: Data-Based Content Marketing Drives Superior Results

In every industry, marketing teams struggle with a simple truth: There’s not always enough content to continually engage, educate, inform and entice consumers. Credit unions endure the same challenge. Sure, everyone rallies around the new website, e-newsletter or blog platform initiative. But by issue five, six or seven, those great content ideas developed at launch time are long spent.

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Innovation

From Innovation Excellence: Eight Reasons Why Innovation Beats Efficiency

If you are running an organization of any kind then making it more efficient is a key priority.  It is important to speed up processes, eliminate waste, improve quality, reduce costs and generally please customers.  And if you work hard at it you can do all of these things.  But it is also important to prioritize innovation – finding new products and services and new ways to do things.  The trouble is that if you focus too hard on efficiency then you can easily neglect innovation.


Sorting out today’s operational wrinkles has an immediate payback but experimenting with new products and methods takes time and effort. It has an uncertain future payback.  So we tend to spend most of our time solving today’s efficiency issues.  The temptation is always to work on improving current products and systems rather than finding new ones.  After all, we know that the current process works so if we can make it work better we will get better outcomes.  We can have no similar certainty about the results of innovation efforts.  Also innovation involves trying things that don’t work.  That looks wasteful – and we all hate waste.

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August 12, 2019
Loyalty Marketing

Marketing analytics and customer loyalty

One doesn’t need much business experience to realize that retaining existing customers is a more sustainable strategy than continually acquiring new ones. Not having to find and appeal to new customers saves considerable resources. But how much, exactly? Various studies have shown that it costs five to 25 times more to acquire a new customer than it does to keep an existing one.

What’s more, existing customers spend more per order than new ones. They’re also more receptive to new offerings. What does all this mean in terms of business value? Improving customer retention rates by just 5 percent can drive profits by as much as 25-95 percent! Because you don’t need any more convincing, let’s discuss how you can use marketing data to drive customer loyalty.

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Social Media

Could Facebook’s reputation problem affect your Facebook marketing campaign?

Facebook hasn’t been having a great time lately, at least in terms of public reputation. In the Cambridge Analytica scandal, Facebook was accused of mishandling private user data – a move that inadvertently exposed the personal information of 87 million people to a political analytics firm. In response to this, the Federal Trade Commission (FTC) imposed its highest-ever fine against Facebook, in the amount of $5 billion. Cambridge Analytica isn’t the only problem Facebook is dealing with, either—frustrations over manipulative algorithms, user privacy, and data security have led to 74 percent of American Facebook users taking action to distance themselves from the app (including deleting their account, deleting the mobile app, following heightened privacy protocols or committing to checking the app less frequently). 

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August 12, 2019
Marketing Automation

From Martech advisor: Sprinklr Releases 300 New Features across its 5 Products; Unveils Salesforce 2.0 Connector

Sprinklr announced the Sprinklr Summer ‘19 Product Release, which is now available now to customers globally. The release includes over 300 new features across the five products that make up Sprinklr’s Unified Front Office Platform: Modern Marketing, Modern Advertising, Modern Research, Modern Care, and Modern Engagement. The new capabilities will help you listen to, learn from, and love your customers.

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August 12, 2019
Analytics

From MartechSeries: What Is Marketing Analytics and Why You Should Be Gung-Ho About Its Future?

If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The 4P’s of the Marketing Mix remained the crux of every successful branding and product pricing. Analytics was restricted mostly to offline data collection aggregated from retail stores, web data, and primitive email marketing contact lists. Today, the whole game of Marketing Analytics has transformed. The coming of age for analytics within Mobile, Social, Web, In-app, Video and E-commerce has pushed the barriers for modern CMOs. Though we take cue from the 4P’s, but the horizon has expanded massively to address a much larger audience through new-age analytics game. To understand the basics of how CMOs deliver on Personalization, Customer Experience, and Real-time conversations with customers, you should have a fair knowledge of Marketing Analytics.

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August 9, 2019
Project Management

New Video from ScreenDragon

Screendragon is a leading project, resource and workflow management software solution designed for marketing, agency and professional services teams. Trusted and loved by global enterprises and agencies including Kellogg's, Virgin Atlantic, McCann World Group and TB

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August 9, 2019
Event

From Workbook: Done Right Live | Boston, MA | November 12

The modern workplace has radically transformed. Where we work, how we work, and what we work on are no longer the same as they were ten, or even five years ago. Marketing, IT, and other enterprise leaders today have to ensure that their teams can succeed while dealing with massive change and limited resources. This shift requires new approaches to getting work done to enable teams to move at the speed and scale of digital.

Join us for a live workshop to learn how you can master modern work. Whether you’re a power user or a newbie, you’ll get the training you need to get things done and do them right. Get inspired and add rocket fuel to your career.

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August 9, 2019
Digital Asset Management

From the widen Blog: Media Asset Management: What Does it Really Mean?

Media asset management (MAM) is sometimes used interchangeably with digital asset management (DAM). They both help manage assets, but are they really the same thing? Sort of…

What is media asset management?


Media asset management (MAM) is the process and software used to manage high-
volume video and multimedia files. It originated within the film and broadcast industry to accommodate the need to manage large rich media files. As a result, MAM became an essential part of the video production process as it allows you to store and manage your rich media library from a centralized, reliable source.

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Martech

From JD Supra: When It Comes to Marketing Technology, Are You Using the Right Tool for the Job?

When it comes to choosing technology, marketers are really strange. JD Supra has seen firms spend over a year exploring marketing automation platforms or email software, watching demos, reading case studies, meeting with sales reps, and finally making a decision only to then change their minds and start all over again. It’s a process. A long, deliberate process. Yet with some foundational marketing technologies like webinars, firms often have a less serious approach.

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August 9, 2019
Analytics

From IT Technology News24: Massive Demand for Digital Marketing Analytics Software Market by 2019-2026

Digital Marketing Analytics Software Market report has recently added by IT intelligence Markets which helps to make informed business decisions. This research report further identifies the market segmentation along with their sub-types. Various factors are responsible for the market’s growth, which are studied in detail in this research report.

This market report is a thorough analysis of the existing situation and the anticipated condition for Global Digital Marketing Analytics Software Market. Investigation for gathering the content for this report is done in-depth and meticulously. Present scenarios, past progress, global recognition and future prospects of the market is offered in this report. Main strategies, market shares, products of the companies and investments in the market is also mentioned in detail.

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August 9, 2019
Digital Transformation

From Forbes: How Marketing Helps Drive Business Transformation at Bank of America

"We felt it was important for our customers to get to know the people behind the company, the leaders and what we believe in, there is a lot there that the public never really understood," says Bank of America CMO, Meredith Verdone.

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August 9, 2019
Event

Master the Mayhem! Conquer the Digital Chaos and Deliver Game-Changing Customer Experiences. DX Summit | Chicago, IL | November 4-6

Master the digital mayhem!


Take a guided tour through the modern digital customer experience ecosystem, learn strategies for building high performance teams, leveraging the latest in customer data platforms and navigating the procurement minefield.


See inside world class digital, VoC and Customer Experience teams
Get unique, honest insights via practical case studies delivered by your peers. Hear from top tier organizations like Google, SunTrust Bank, University of Calgary, Shutterfly and many others.


Spark your innovated juices via cross-industry insights
Share lessons learned, challenges and ideas with your peers from a range of industries. Benefit from the novelty of new perspectives across similar challenges.


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August 9, 2019
Social Media

From CMS Wire: Why Your Social Media Marketing Strategy Sucks

With over 3.2 billion social media users globally, it's not surprising that B2B marketers are increasingly focusing on social media marketing. It's quite likely your customers are on social media, so not only is it important to engage with them on these social platforms, you must do it right.

To help you refine your social media approach we got with the marketing experts and asked them to share the main ways they see B2B brands fail at social media, and how they can improve.

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August 9, 2019
Event

Bureau of Digital Digital PM Summit | Orlando, FL | October 20-22

It's a familiar story: trying to do too much with too little, sorting out the best tools for the job, losing sleep over all of the things thrown at you…and what's that, you'd like to have a rewarding career too?

Here's an idea: instead of trying to figure everything out by yourself, why not just connect with fellow DPM pros, and get a front row seat to all of the latest strategies, tools and resources? In just two months, we're bringing together DPMs from across the world to do exactly that at the Digital PM Summit. Read on for some of the agenda highlights, and what speakers pledge to teach you.

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August 9, 2019
Webinar

AMA Webinar | The Secret to Successful B2B Marketing: Revenue Operations | August 28, 12PM CDT

Wondering how savvy marketers are generating pipeline these days? Wish Sales was following up on the demand you are creating? Learn how to accomplish this and more by establishing a revenue operations function at your organization. Attend this webinar to understand how Revenue Operations can propel your B2B marketing initiatives forward whether they be account-based, inbound or both. We’ll outline how revenue operations can help drive scalable growth for all of your go-to-market (GTM) motions as well as leave you with a framework on how to get started.

You will leave with an understanding of how to:
- Implement the right GTM Marketing and Sales strategy (ABM, inbound, or both)
- Utilize revenue operations to make your marketing campaigns more successful
- Unify company data so it is accessible and actionable by all
- Provide analytics and insights into what is working

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August 8, 2019

From AdAge: How to Continue Marketing Successfully After the Sale

It’s harder than you think to find definitive proof that retaining a customer is cheaper than acquiring one. The ratio many pundits lean upon is 6:1 in favor of retention, but we dare you to find that research. This statistic sounds correct to the experienced marketer ear, especially as they are watching sales teams grow and sales cycles extend (Gartner reports that it takes 14 months on average to complete the sale of enterprise software.)

One CMO who believes he’s figured out the math is Kevin Spurway of Appian, a platform for building enterprise software. Embracing what he calls “post-sale marketing,” Spurway has a team within the marketing department dedicated to driving “net-revenue retention,” a term favored by investors. In illustrated in our conversation, Spurway & Co. spends a lot of time getting to know its customers and, ultimately, celebrating the best ones with a unique gift, a customized sculpture made of Legos. Evidently, brick by brick, customer by customer, retention does pays off.  

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August 8, 2019
CDP

From CMS Wire and Optimove: Field Guide to Customer Data Platforms

Customer Data Platforms (CDPs) have moved to the top of many marketing technology wish lists, because they address a pressing problem: the ever-increasing fragmentation of customer data.

This has fueled growth in the CDP industry, as new vendors enter the market with different approaches to fulfilling CDP objectives. Which presents another challenge marketers must sift through a larger number of vendors and understand how they differ from one another before finding the right one.

The field guide provides solid overview of what’s available in the CDP realm and how to move forward in selecting the CDP that’s right for your organization.

Included in this guide:
- Key ways CDPs differ from one another
- Different CDP categories and use cases
- A visual map to navigate the CDP landscape

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August 8, 2019
Dev Ops

From the Content Bloom Blog: 4 Easy Ways to Improve Your Jira Service Desk

These days we expect customer service to be quick, efficient, and effective. Business stakeholders want their work prioritized quickly, all while delivering a first-class service.

We know that’s a lot to ask in a service desk portal. Through Jira Service Desk in the Atlassian suite, Content Bloom has implemented several SD portals that enable IT professionals, content editors, business stakeholders, and product owners the visibility, quality, and measurement they are asking for.

In this article, Content Bloom will uncover and touch on some of our favorite strategies and tactics, so you can immediately improve your Jira Service Desk.

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August 8, 2019
Event

Content Marketing world Confrence and Expo | Cleveland, OH | September 3-6

Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry.
You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience.

Over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more new ideas than you can shake an orange stick at.

In 2018, 3,700+ marketers from over 50 countries joined us – we expect even more in 2019! More brands, more breakouts, more hands-on forums, more networking (yes, it’s possible!) and more CONTENT!

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August 8, 2019
CDP

From Destination CRM: Customer Data Platforms: The Next Evolutionary Step for Marketing Automation

For the past couple of years, customer data platforms (CDPs) have been all the rage. Custom or off the shelf, these newish shiny software packages aim to break silos, consolidate data, target, personalize, and sell like never before. CDPs are supposed to grant full control over multi-touch interaction data pulled from various sources and channels, feed information to external systems, and integrate tools for analysis, prediction, and personalization.

Combining CRM, DMP, offline tagging, and more, CDPs approach the idea of a persistent, dynamic, holistic, marketer-managed customer database. Due to the variety of data sources, they provide automation possibilities far beyond basic mailing lists or cookie-based DMPs. They are also somewhat less threatened by the General Data Protection Regulation (GDPR) and other emerging data laws and are fully expected to become only more prominent in the years to come.

So What Does This Mean for Marketing Automation?

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August 8, 2019
Martech

From the Econsultancy Blog: How marketers are adopting new marketing technology: Jakarta roundtable takeaways

Every year, the number of companies which make up the marketing technology (‘martech’) landscape has grown.

According to chiefmartec.com, the number of digital marketing systems and platforms has grown from 150 in 2011 to more than 7,000 in 2019.
With so much technology to choose from, how are marketers coping? Are they able to correctly identify the solutions they need and integrate them – or are they avoiding new tech due to overwhelming complexity?

To find out, Econsultancy, in association with Oracle, recently held roundtable discussions with client-side marketers in Jakarta, Indonesia. At the Harnessing Technology table, hosted by Wira Pradana, Co-founder & Owner, Eva.id, attendees shared their views on how brands are evaluating new marketing technologies and choosing which to add to their ‘martech’ stack.

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Webinar

Henry Stewart and ScreenDragon Webinar | Creative Ops | Freelancer Management: How to Control the Chaos and Find Harmony in the Gig Economy | Wednesday September 10 | 12PM EDT

Advanced digital businesses are evolving their business models and embracing new technology. New ways of working require a focus on skills, not roles as more people are choosing to take the freelance career path. Over the last five years, the freelance market in the US has grown by $3.7 million to over $60 million. The Gig Economy is booming but there are many challenges associated with hiring freelancers. Join this webinar to find out how to overcome obstacles such as on-boarding, work management, resourcing, time management and off-boarding.

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August 8, 2019
Customer Experience

From Martech Vibe:Customer Experience and Customer Service, What Should Brands Focus On?

Customer experience (CX) is fast emerging as a key differentiator and growth driver for a sustainable consumer market base. Gartner defines customer experience as “the customer’s perceptions and related feelings caused by the one-off and cumulative effect of interactions with a supplier’s employees, systems, channels or products.”

CX entails an individual’s perception about a brand formed, based on a single or multiple interactions with a brand while seeking any support or information at different phases of the customer lifecycle. Customers are now well-connected and highly informed about the products they are using, and make informed decisions about what they want to invest in. 88 per cent of customers read reviews before making a purchase online to ensure the quality of their experience.

Engaging customers has become a task which takes time, effort, and customizations aligned with their needs. This could be a result of options available for a single product category, as well as awareness and analysis by consumers.

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August 8, 2019
Event

From Workbook: Done Right Live | Boston, MA | November 12

The modern workplace has radically transformed. Where we work, how we work, and what we work on are no longer the same as they were ten, or even five years ago. Marketing, IT, and other enterprise leaders today have to ensure that their teams can succeed while dealing with massive change and limited resources. This shift requires new approaches to getting work done to enable teams to move at the speed and scale of digital.

Join us for a live workshop to learn how you can master modern work. Whether you’re a power user or a newbie, you’ll get the training you need to get things done and do them right. Get inspired and add rocket fuel to your career.

Read More
August 7, 2019
Event

Salesforce Dreamforce Registration is Open | San Francisco | November 19-22

Dreamforce has grown into so much more than a conference — it’s an experience like no other. From inspiring keynotes and sessions to visionary thinking to discovering the future of technology to actually changing the world, it’s a truly empowering four days and an event you won’t want to miss.

Dreamforce is four days and nights filled with networking opportunities — from the sessions to the keynotes to the parties to the casual meetings by the waterfall. You can’t help but meet new people and build your career.

Discover new products and get hands-on with the technology of tomorrow. Attend sessions, workshops, and keynotes, plus hear insights from the experts. Then camp out with thousands of demos and solutions from both Salesforce and partners.

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August 7, 2019
Webinar

Martech Today and Workfront Webinar: How to Design and Build the Ideal Martech Stack |August 14, 1PM EDT

Nearly 70% of marketing operations professionals say they’re using so many tools it actually makes their jobs more complicated -- when the whole point of adding technology is to optimize and streamline marketing. 

To be truly efficient, marketing operations teams need a solid strategy for crafting and connecting their ideal martech stack. At the same time, you have to consider the needs of your entire marketing department, including connecting teams, eliminating inefficiencies, automating workflows and providing a single source of truth. Easy, right?
 
Join Workfront for this live webinar as we share six, simple steps to build a martech stack that can help your marketing department work more effectively, amp up your efficiency and improve collaboration. 

Attend this webinar and learn:
- The process for designing an enterprise-grade martech stack
- How to refine, optimize and evaluate your tech stack to support organizational goals
- How to map your current martech tools to your workflow to achieve your ideal state
- The secret to integrating key systems to form a single source for truth


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August 7, 2019
AI Chatbots

From the Drum: Pond’s global marketer explains why AI chatbots are more effective than digital ads

Skincare brand Pond’s recently launched an AI chatbot that matches people to the right skin products and found that it delivered better results compared to its existing digital channels.

While it does not mean that Pond’s will shift all its energy and funds into chatbots, the brand has found a strong business case in including the technology as part of its digital mix.

The Drum spoke to Rohit Bhasin, global brand vice president, Pond’s to find out what exactly goes into such a project and why the activity sits comparably with digital advertising.

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August 7, 2019
Event

SMX East | NYC | November 13-14

SMX® East returns to NYC November 13-14, 2019 and is bigger and better than ever. Join us at the Jacob K. Javits Convention Center for two intense days of all-you-can-learn, actionable search marketing tactics that generate more traffic, higher-quality leads, increase conversions, and stronger sales.

This year’s conference is a firehose of tips, tactics, and strategies; 70+ unique sessions covering the topics that matter most: SEO, SEM, agency operations and management, local search marketing for multi-location brands, CRO, analytics, attribution, content, video, mobile, tools, and beyond.

SMX is programmed by the team of search marketing experts that bring you Search Engine Land, the publication of record for search marketers. 

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August 7, 2019
SEO

From Search Engine Watch: How to Master LinkedIn’s Algorithm to Boost Engagement

LinkedIn can be a very engaging channel, especially for B2B brands. Here’s everything you need to know about the recent changes in the algorithm and how to create engaging content.

LinkedIn has turned into the number one platform for professionals and B2B brands. It’s been a social media platform with a consistent mission and it is attracting millions of people and brands who want to focus on professional relationship building.

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August 6, 2019
Webinar

HS Webinar with MediaBeacon: How to Explain the ROI on DAM | August 22, 12PM EDT

You’ve been eyeing that upgrade to a new or a better DAM but now it’s time to find the budget to make it happen. Join MediaBeacon Solution Architect Chris Janczar as he explains how to make the argument for your next DAM initiative and learn: 
- How to explain the value of your digital assets 
- How to show your decision-makers the need to allocate budget to DAM
- Tools to present the case for your DAM initiative

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August 6, 2019
Digital Transformation

From HBR: Don’t Put a Digital Expert in Charge of Your Digital Transformation

A digital leader needs a broader business background with a core understanding of customer acquisition, service, retention, cost control, cash flow, profitability and management of various stakeholders. In short, a digital leader is a business leader who is comfortable with technology, willing to experiment and open to new ideas.  

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August 6, 2019
Report

From Global Web Index: Report- Traditional vs. digital media: global trends

Media insights should be the cornerstone of any successful marketing campaign. This is ever more true as we spend more of our lives online. The Global Web Index global survey of media habits in 45 countries delivers the precise insight you need to keep pace with today's changing consumers.
What's inside the report?

Global Web Index tracks the macro trends in media, closely analyzing the shift from traditional to digital, in this authoritative guide to digital media.

Grab a copy of this report to discover a broad picture of the ways in which entertainment, press, networking and mobile trends factor into consumers’ lives, including:
- National differences in media consumption.
- Technological and demographic causes behind media trends.
- How traditional and digital media consumption compares.
- Which behaviors are changing fastest, and where.

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